The rise of the Internet has paved the way for the relatively easy entry of small and medium-sized enterprises into the business world. It’s made it easier for them to promote and sell their products and services, too. Creating e-commerce websites however, is not an easy thing to do, because it requires a lot of planning, creation, updating, and promotion. Here’s a brief overview of the trends and innovations that are dominating the web design field today.
1. Content Remains King
While the website creators of yesterday were too focused on flashy logos and lots of affiliate ads, today’s seasoned, and more innovative, crop of Perth website designers are paying extra attention to the information that online visitors are more interested in. Thus, they’re designing around content, as opposed to pouring content into a finished design.
Apart from putting a premium on content, experts also design websites in a simple, minimalist manner, to provide visitors just exactly what they’re looking for. Many web design experts firmly believe that websites mainly built around content, are more likely to drive targeted traffic, and create solid conversions as well, for e-commerce websites.
2. Boundless Scrolling
Today’s popular social media sites like Facebook, Tumblr and Pinterest are now fully supporting infinite or boundless scrolling. This means that the website is able to automatically load more content, especially when a user scrolls straight to the bottom of the page.
Web designers have now fully adopted the boundless scrolling effect, as a way to improve user experience, by eliminating pagination and loading the content that viewers truly want, without compelling them to load extra pages.
3. App-Style Interface Design
The mobile websites of today now have app-style user interfaces, sporting a native look and feel. The conventional user interface design patterns today include top title bars, icon-based tab bars, pre-formatted tables and large buttons.
4. Single-Page Sites
Content-first design, along with infinite or boundless scrolling, has led to the increasing popularity of single-page websites over the past two years. Single-page websites often put emphasis on designing that’s “above-the-fold”, so that visitors will quickly find what they’re looking for in just one page.
5. Full Video and Photo Backgrounds
While over-sized image backgrounds continue to be popular, many mobile websites today are incorporating videos and photos in their background designs, in order to appeal to the more voracious visual appetites of today’s Internet users.
6. Responsive Designs
One of the most popular web-design phrases in the past two or three years is “responsive design”. Responsive Perth web design utilizes a single design, and uses CSS (Cascading Style Sheets) too, to uniquely restyle the website and to effectively display on different devices and screen sizes.
