Typography – 3 Reasons Why It Truly Matters in Today's Web Design

In the world of website design, the days of opulent ad or animation-filled websites have now been replaced with more streamlined, simplified and less-cluttered websites. Because each and every element of a website sends subtle information about it's brand, web designers need to carefully consider stuff like logos, interface, colours and typography. Here are three great reasons why typography truly matters in web designs nowadays. 

1. Influence On Readers

Because 96 percent of the Internet is composed of written information (textual),  and is spread over different pages with different formats, typography is one crucial element to the success of a website. According to a seasoned Perth Website Designer, the typography for print medium (magazines, flyers, brochures, billboards)  definitely differs from web typography.

It's because the computer screen of a desktop or mobile device totally varies from a magazine or flyer, even a billboard. Designing typography for computers and the Internet requires designers to divide lots of information into different segments and sub-segments. Because a web page is not constant, it has to appear on various browsers and access devices which have different screen resolutions, too. 

Well anyway, typography is defined as the “arrangement of written content – from letters to words, sentences, paragraphs and pages. It's about taking text and optimising it in such a way as to create visual interest, enhance information design, and strengthen accuracy”.

2. Easy Readability

If the typography is properly planned and configured, people will find it easier to get the desired information quickly within the website. Good typography further induces visitors to return frequently, get interested in your products and services, and share their experiences with friends, family and co-workers or business associates. Overall, it also improves a website's usability.

3. Communication With Readers

Whether the medium is a book, billboard, flyer, TV show or website, typography is the primary tool designers use to communicate with readers. Well, most designers today stress that typography is the embodiment of the visual language, which affects the way we read and feel. Additionally, it also helps us understand.  

According to veteran Perth web design experts, with constant practice, one can make typographic decisions or considerations that will definitely enhance text quality, and help it articulate itself better. In summary, typography not only delivers or conveys the meaning of text, but, it also adds meaning and colour to it.  

4 Web Design Processes That Sensible Developers Should Follow

The job of creating the perfect website is never easy - it takes a lot of time, effort, patience and money.  While working hard will of course achieve results, working smart will help you achieve your goals much faster, and will yield much better results, too. If you're a budding web developer, here's an eye-opening look at the best web design processes to follow. 

1. Content Creation

The first major step towards creating the perfect website, according to an expert Perth Website Designer, is to create refreshing and engaging content. The heart of every website is content. It's the main reason why users visit your site, and keep them coming back. Before thinking about design or navigation first, have a clear idea of the kind of site content you want.

In creating content, decide on which group of people or consumers you wish to target. This will help keep your content focused. The more focused it becomes, the more value it will offer customers. Content consists of text, images, video and other forms of media.

2. Information Architecture

Web design's information architecture cycle generally involves structuring and organizing the content page in a way where users can easily understand your site's message. So, if people can easily grasp your layout and navigation, they won't have any problem browsing through your content.

To achieve this, experts stress that “wireframes, the low-fidelity blueprints that show placement and ordering of the content on each web page, help guide the layout design and navigation process. If you want, you could do more research on the perks of using wireframes.

3. Visual Design

In initiating the visual design process, wireframes and content are best utilized to create pixel-perfect mock-ups. These are defined as high-fidelity composites showing how the product (or website) will look like, when the content and information architecture are together.

Mock-ups are helpful because (as the term implies) it works like a draft design or a dummy or clone, which helps web designers test their designs safely and affordably, before they move into the actual development process.

4. Development

Once the developer has the design mock-up in his hands, along with all the stuff like text, image, graphics and more, it’s now time to start the real, tough development process.

And before any actual development begins, a Perth website designer should have a much clearer understanding of the nature of the Web, as well as an in-depth understanding of its strengths and limits. They should have a solid understanding of the visual design principles which includes stuff like typography and colour, but in the context of the Internet.

6 Trends and Innovations That Are Dominating Today’s Web Design Field

The rise of the Internet has paved the way for the relatively easy entry of small and medium-sized enterprises into the business world. It’s made it easier for them to promote and sell their products and services, too. Creating e-commerce websites however, is not an easy thing to do, because it requires a lot of planning, creation, updating, and promotion. Here’s a brief overview of the trends and innovations that are dominating the web design field today.

1. Content Remains King

While the website creators of yesterday were too focused on flashy logos and lots of affiliate ads, today’s seasoned, and more innovative, crop of Perth website designers are paying extra attention to the information that online visitors are more interested in. Thus, they’re designing around content, as opposed to pouring content into a finished design.

Apart from putting a premium on content, experts also design websites in a simple, minimalist manner, to provide visitors just exactly what they’re looking for. Many web design experts firmly believe that websites mainly built around content, are more likely to drive targeted traffic, and create solid conversions as well, for e-commerce websites.

2. Boundless Scrolling

Today’s popular social media sites like Facebook, Tumblr and Pinterest are now fully supporting infinite or boundless scrolling. This means that the website is able to automatically load more content, especially when a user scrolls straight to the bottom of the page.

Web designers have now fully adopted the boundless scrolling effect, as a way to improve user experience, by eliminating pagination and loading the content that viewers truly want, without compelling them to load extra pages.

3. App-Style Interface Design

The mobile websites of today now have app-style user interfaces, sporting a native look and feel. The conventional user interface design patterns today include top title bars, icon-based tab bars, pre-formatted tables and large buttons.

4. Single-Page Sites

Content-first design, along with infinite or boundless scrolling, has led to the increasing popularity of single-page websites over the past two years. Single-page websites often put emphasis on designing that’s “above-the-fold”, so that visitors will quickly find what they’re looking for in just one page.

5. Full Video and Photo Backgrounds

While over-sized image backgrounds continue to be popular, many mobile websites today are incorporating videos and photos in their background designs, in order to appeal to the more voracious visual appetites of today’s Internet users.

6. Responsive Designs

One of the most popular web-design phrases in the past two or three years is “responsive design”. Responsive Perth web design utilizes a single design, and uses CSS (Cascading Style Sheets) too, to uniquely restyle the website and to effectively display on different devices and screen sizes.