Typography – 3 Reasons Why It Truly Matters in Today's Web Design

In the world of website design, the days of opulent ad or animation-filled websites have now been replaced with more streamlined, simplified and less-cluttered websites. Because each and every element of a website sends subtle information about it's brand, web designers need to carefully consider stuff like logos, interface, colours and typography. Here are three great reasons why typography truly matters in web designs nowadays. 

1. Influence On Readers

Because 96 percent of the Internet is composed of written information (textual),  and is spread over different pages with different formats, typography is one crucial element to the success of a website. According to a seasoned Perth Website Designer, the typography for print medium (magazines, flyers, brochures, billboards)  definitely differs from web typography.

It's because the computer screen of a desktop or mobile device totally varies from a magazine or flyer, even a billboard. Designing typography for computers and the Internet requires designers to divide lots of information into different segments and sub-segments. Because a web page is not constant, it has to appear on various browsers and access devices which have different screen resolutions, too. 

Well anyway, typography is defined as the “arrangement of written content – from letters to words, sentences, paragraphs and pages. It's about taking text and optimising it in such a way as to create visual interest, enhance information design, and strengthen accuracy”.

2. Easy Readability

If the typography is properly planned and configured, people will find it easier to get the desired information quickly within the website. Good typography further induces visitors to return frequently, get interested in your products and services, and share their experiences with friends, family and co-workers or business associates. Overall, it also improves a website's usability.

3. Communication With Readers

Whether the medium is a book, billboard, flyer, TV show or website, typography is the primary tool designers use to communicate with readers. Well, most designers today stress that typography is the embodiment of the visual language, which affects the way we read and feel. Additionally, it also helps us understand.  

According to veteran Perth web design experts, with constant practice, one can make typographic decisions or considerations that will definitely enhance text quality, and help it articulate itself better. In summary, typography not only delivers or conveys the meaning of text, but, it also adds meaning and colour to it.