There has been a lot of changes in web
design trends with the fast-rising advancements in technology. Among the areas
affected by such changes is the world of advertising. One of the well-known
elements in advertising today is contextual advertising, among several others.
Sadly, not all web designers and
developers don't have any idea of how to
used this new tool. According to a noted
Perth website designer, you should bid farewell to old school approaches
if you want your online business to prosper. With this system, entrepreneurs
will no longer have a hard time locating their exact customers with utter
specificity.
A Basic Understanding of Contextual Advertising
When you visit a website using your keyword of choice and click on a certain page, you might happen to see a banner ad or pop-up ad. If so, what you're seeing is actually a targeted ad called contextual advertising. Typically, that type of advertising is relevant to the content of that specific page. Which means that, the ad is really targeted to the specific person, that is, you who's visiting the site.
To illustrate, you're reading a web page that has a cake recipe on it, and it follows that the banner ad you're seeing is that for baking utensils – a baking pan perhaps.
What makes this approach different from the others, like pay per click for instance, is that, it does not require a keyword search to bring up the ad - it is merely there each time a particular page is clicked on. In addition, its campaign is by means of placing banners and links on web pages that have a contextual relationship to the merchandise or service being put up for sale.
How This Approach Works
Webmasters place their order for Java code from Google Adwords (or other companies offering the service). In turn, they will be provided with advertisements that relate to the topic of their web pages. The code is to be entered into the HTML of the web page, and Voila! When someone views that page, an advertisement, in the form of a banner ad, will come out on the page.
You may notice that for every visit you make to the web page, the banner ad becomes different each time. Usually, advertisers maintain an ad or two per page. This way will make interested would-be customers to visit again if perhaps, they did not feel like reading it the first time it came out.
So, if you're still using the old advertising methods, time to switch to contextual advertising, which experts in Perth web design say, is an excellent choice for organizations looking to try paid inclusion.
A Basic Understanding of Contextual Advertising
When you visit a website using your keyword of choice and click on a certain page, you might happen to see a banner ad or pop-up ad. If so, what you're seeing is actually a targeted ad called contextual advertising. Typically, that type of advertising is relevant to the content of that specific page. Which means that, the ad is really targeted to the specific person, that is, you who's visiting the site.
To illustrate, you're reading a web page that has a cake recipe on it, and it follows that the banner ad you're seeing is that for baking utensils – a baking pan perhaps.
What makes this approach different from the others, like pay per click for instance, is that, it does not require a keyword search to bring up the ad - it is merely there each time a particular page is clicked on. In addition, its campaign is by means of placing banners and links on web pages that have a contextual relationship to the merchandise or service being put up for sale.
How This Approach Works
Webmasters place their order for Java code from Google Adwords (or other companies offering the service). In turn, they will be provided with advertisements that relate to the topic of their web pages. The code is to be entered into the HTML of the web page, and Voila! When someone views that page, an advertisement, in the form of a banner ad, will come out on the page.
You may notice that for every visit you make to the web page, the banner ad becomes different each time. Usually, advertisers maintain an ad or two per page. This way will make interested would-be customers to visit again if perhaps, they did not feel like reading it the first time it came out.
So, if you're still using the old advertising methods, time to switch to contextual advertising, which experts in Perth web design say, is an excellent choice for organizations looking to try paid inclusion.
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