The Top 3 Benefits That Website Offers to Small Businesses

Recent statistics show that 47% of small business owners are not giving importance toward developing and designing a professional website. It is true, however, that there are businesses that do extremely well without a website. However, it remains a mystery of how much better could be they doing – if and only if – they consider investing in one.

According to Creative Web Design, most people would define website as an electronic brochure of some sorts that they have been giving out for the past years. Little do they know that a well-though-out site is actually able to inform, engage and convert sales from potential customers.

Here are just few of the many benefits that come along with creating a well-optimized website for your small business. 

You and Your Business Stop Being Invisible

By creating a website, you stop being invisible to the people trying to find you online. In fact, more and more studies tell that people are learning to research online before making any purchasing decisions. They type their wants in every search engine and research the businesses that answer those queries. Hence, if don’t have an online presence, there’s no chance of you showing up. You won’t even enter into their thought process at all.

Control Your Rankings

Basically, a website is a very powerful tool that allows you to address your customers’ concerns, while giving them the information they need to make a decision. Also, a website creates compelling calls to action, so as to better help them with their needs. Remember that your website is your home turf where visitors seek helpful information about your business and engage with you on a more personal level. 

You Can Build Authority

In the past, it was a lot easier to market stuff through direct mailing, print ads and local word-of-mouth. However, nowadays, both your website and social presence are key factors every customer is looking for when they look for small businesses. 

Perth Website Designer explains that by having a website, people tend to understand just how stable your business is. That you’ll be there should something go wrong and that they can always get hold of you when they need to.

4 Perks you’ll Experience if you have a Business Website

In this modern day, many businesses now have their own websites. If you've been living under a rock, a website is single domain made up of different pages. If you already know that, maybe you don't know that it can bring a lot of benefits. For your business, that is.

If you have a business but don’t have a website, you’re missing out on a lot of opportunities. A website I can be utilized to accomplish a lot of marketing strategies for better business growth. Therefore, you have to get a Perth website designer to give your business an online presence.

As an entrepreneur, you need to know where your target market is located. However, if your clients know what your business is and what products you offer, but they don't know how to contact you, that's possible business out the window. 

Instead of listing the risks to get you started on your firm's own website, though, let's list the benefits. 

VISIBILITY

Every day people would log on to the net and search for their needed product or service. If you have what they need, but don’t have a website, you automatically lose sales. So it's better to have a website, so you can be found and to increase your sales eventually. 

REACH

With the use of a website, you can reach a wide audience without physically meeting customers and urging them to visit your business. If you happen to be in a certain country, say in Australia, you can actually get customers from America, just from their visiting your site.

CUSTOMER SERVICE

If customers happen to find the product that they need on your website, chances are they’ll become your loyal clients. In addition, when they look for information and find it on your page, they’ll be satisfied.

CREDIBILITY

When you refer your site to clients, partners, and even potential employees or investors, it gives them a message that you’re a serious entrepreneur. A website can actually give you credibility as an established business owner. 

These are just some of the advantages of having a creative web design incorporated in your business. A website is your only ticket for success in the virtual world; there will never be another way for you to establish an online identity. Never let an opportunity pass and have a website for your business today!

3 Traits a Web Developer Should Always Bring To the Table

For an entrepreneur, Internet marketing is the fastest way for them to gain higher sales and publicity. Nowadays, it’s a fact that people are looking for everything they need on the internet. Therefore, it’s important to have a fully developed website to bring in more customers if you want to increase your sales. 

How can you have a fully developed website? Hire a Perth web designer of course. They are the only ones who can help you with that aspect of your business. They can help you raise up your popularity online.

However, there are a few things one needs to consider first before hiring the web designer. Without these qualities, it may be impossible to get the job done. Therefore, before hiring a web designer, you should look for the following within them:

HIGH AMOUNT OF TRUST

A web developer isn't just another contractor you hire to get a certain task done. Ideally speaking, they will be your partners throughout the entire process. They should bring with themselves the skills and tools they need to get the job done. 

If you feel that you don't trust them, you'll have a hard time working with them. For without trust, there's a high chance that you and the web developer will never be on the same page thus causing conflict. Therefore, it's important to establish trust with the web developer first before getting to work.

PASSION AND DEDICATION FOR THEIR PROFESSION

If your web developer loves what they are doing, chances are you will be comfortable leaving them to do the job without supervision. In addition, with passion they can do the job at a faster rate if they are dedicated to it. If you feel the need to take watch over them, it's completely fine. 

HIGH COMMUNICATION SKILL

Web developers can’t work by themselves; they have to get your opinion on every matter from conception to completion. Therefore, the web developer should know how to properly open up to their partners. Ask them for what will suit better in this and what doesn’t go well with that. If they have this skill, then you’re working with the right person.

Hiring a web design service provider is a tough call for your business. However, if you can find someone equipped with the qualities stated above, you’ll have yourself an easy life. Careful who you hire though, there are people who claim to be the best in the field but does not know firsthand some of the basic skills needed on the field.

Say Goodbye To A Passe Trend – Old School Pay-Per-Click

As much as technology is rapidly advancing, so is web designing and developing. There are a lot of web design trends today that are already outmoded, yet, are still being used. The danger of clinging on to them is that, it can reduce website visits.

How? Well, once your target market finds your website hard or confusing to navigate, they will instantly close the window and move on to a new more user-friendly site. One of the design elements that Perth website designer realized is no longer working is the old school pay-per-click advertising.

Let Go Of The Old School

Insiders in the Web Design industry say that among other outdated vogue in designing websites, the pay-per-click strategy is a trend of the past. However, those who are not yet updated are still using this as their main method of marketing.

The world of advertising is likewise changing so fast that there emerged new mediums as well as new targeting capabilities that can actually help business owners find their specific consumer, whether online or offline. So, it’s time to bid adieu to this obsolete tool and let's welcome the latest design elements that are now replacing old trends.

Embrace The New Element

In lieu of the pay-per-click method, the “in thing” in advertising today are: online video, contextual advertising, and highly-targeted product ads. With the help of technology, it's now possible to target, say, people who are fans of TV series in a particular region, and who are watching shows at a particular time of day or evening.

Apart from that, it's also highly likely to target ads according to precise age ranges, favourite brands of clothing or footwear, and the likes. You can even make use of the Facebook relationship status in your targeting efforts.

Suffice to say, you will find an ocean of information on the World Wide Web as supplied by the consumers themselves. No more need to finger-scan volumes of Yellow pages for your search. Good thing - such online data can help you locate with more particularity which will provide a more customized advertising experience for your market.

Don't waste sales opportunities that come your way. Capture potential customers with the latest functional Perth webdesign.

Contextual Advertising - A Good Choice For Many Companies

There has been a lot of changes in web design trends with the fast-rising advancements in technology. Among the areas affected by such changes is the world of advertising. One of the well-known elements in advertising today is contextual advertising, among several others.

Sadly, not all web designers and developers don't have any  idea of how to used this new tool. According to  a noted Perth website designer, you should bid farewell to old school approaches if you want your online business to prosper. With this system, entrepreneurs will no longer have a hard time locating their exact customers with utter specificity. 

A Basic Understanding of Contextual Advertising 

When you visit a website using your keyword of choice and click on a certain page, you might happen to see a banner ad or pop-up ad. If so, what you're seeing is actually a targeted ad called contextual advertising. Typically, that type of advertising is relevant to the content of that specific page. Which means that, the ad is really targeted to the specific person, that is, you who's visiting the site.

To illustrate, you're reading a web page that has a cake recipe on it, and it follows that the banner ad you're seeing is that for baking utensils – a baking pan perhaps. 

What makes this approach different from the others, like pay per click for instance, is that, it does not require a keyword search to bring up the ad - it is merely there each time a particular page is clicked on. In addition, its campaign is by means of placing banners and links on web pages that have a contextual relationship to the merchandise or service being put up for sale.  

How This Approach Works 

Webmasters place their order for Java code from Google Adwords (or other companies offering the service). In turn, they will be provided with advertisements that relate to the topic of their web pages. The code is to be entered into  the HTML of the web page, and Voila! When someone views that page, an advertisement, in the form of a banner ad, will come out on the page. 

You may notice that for every visit you make to the web page, the banner ad becomes different each time. Usually, advertisers maintain an ad or two per page. This way will make interested would-be customers to visit again if perhaps, they did not feel like reading it the first time it came out. 

So, if you're still using the old advertising methods, time to switch to contextual advertising, which experts in Perth web design say, is an excellent choice for organizations looking to try paid inclusion.

Typography – 3 Reasons Why It Truly Matters in Today's Web Design

In the world of website design, the days of opulent ad or animation-filled websites have now been replaced with more streamlined, simplified and less-cluttered websites. Because each and every element of a website sends subtle information about it's brand, web designers need to carefully consider stuff like logos, interface, colours and typography. Here are three great reasons why typography truly matters in web designs nowadays. 

1. Influence On Readers

Because 96 percent of the Internet is composed of written information (textual),  and is spread over different pages with different formats, typography is one crucial element to the success of a website. According to a seasoned Perth Website Designer, the typography for print medium (magazines, flyers, brochures, billboards)  definitely differs from web typography.

It's because the computer screen of a desktop or mobile device totally varies from a magazine or flyer, even a billboard. Designing typography for computers and the Internet requires designers to divide lots of information into different segments and sub-segments. Because a web page is not constant, it has to appear on various browsers and access devices which have different screen resolutions, too. 

Well anyway, typography is defined as the “arrangement of written content – from letters to words, sentences, paragraphs and pages. It's about taking text and optimising it in such a way as to create visual interest, enhance information design, and strengthen accuracy”.

2. Easy Readability

If the typography is properly planned and configured, people will find it easier to get the desired information quickly within the website. Good typography further induces visitors to return frequently, get interested in your products and services, and share their experiences with friends, family and co-workers or business associates. Overall, it also improves a website's usability.

3. Communication With Readers

Whether the medium is a book, billboard, flyer, TV show or website, typography is the primary tool designers use to communicate with readers. Well, most designers today stress that typography is the embodiment of the visual language, which affects the way we read and feel. Additionally, it also helps us understand.  

According to veteran Perth web design experts, with constant practice, one can make typographic decisions or considerations that will definitely enhance text quality, and help it articulate itself better. In summary, typography not only delivers or conveys the meaning of text, but, it also adds meaning and colour to it.